What I Think about Holiday Survival Tips from Puma

Some years ago (circa 2006?), Puma distributed leaflets with year-end holiday season as a theme, where I took it from Puma Concept Store in Amsterdam. Instead of publishing fancy photography of new arrivals and limited edition, they shared an instructional content related to several aspects of gift shopping spree to consider. It was written in four most spoken languages (it won’t be Dutch), from English, French, German (the mother tongue of Puma’s country of origin) to Japanese (why not Chinese as well?).

Do you have a ritual Christmas activity, for instance exchanging gifts with friends or family, besides going to church? May be these tips are useful for you. Check them out.

puma leaflet

Since the texts are too small to read, I’ll retype what it says in every section:

ABOUT THIS LEAFLET: When preparing for the festive period, refer to this leaflet for some handy tips.

Okay. Nonetheless, I wonder if I really can refer to their handy tips real life. Somehow, I have my own perspective in some of the tips they shared. I don’t know whether you second with my opinion or not, but it doesn’t matter anyways.

puma tip 101


When lifting heavy gifts, whether giving or receiving: bend the knees, squat right down and keep your back straight.

Here’s what I think:

I couldn’t agree more. Lifting heavy objects in the correct way will prevent back pain and injury. Do not hesitate to ask for help unless you’re able to do it on your own. Well, I’m not gonna suffer myself (and others) by buying heavy gifts. My motto: shop light. Nada mas.

puma tip 102


Be smart and prepare yourself before navigating through crowded streets. A small amount of personal protection should be considered essential.

Here’s what I think:

Unless you plays hockey, you don’t have to dress that way. Brushing one’s shoulder could be inevitable in crowded places. I’d rather protect my valuable belongings, e.g. a smartphone and a wallet, by never keeping my handbag out of my sight and left open. I often hug it close to my body while walking.


Holiday shopping can involve several hours of leg work. Ensure you are wearing suitable foot attire before embarking on such activities.

Here’s what I think:

Right. This tip is especially address to ladies. Flat shoes with comfortable soles are simply the best option for a long walk. High-heels look sexy, but not good for a long term use. They do more than just hurting your feet.

I’m not asking you to toss your Louboutin and Manolo (or just mediocre heeled shoes) away, but limit your time wearing the heels. Do some exercises after that. I love heels, don’t get me wrong. Nonetheless, I only wear them for occasions where I need to be more formal and prettier and do not walk much.

Really, skating shoes and Dutch klompen (clogs) for shopping? Whoahaha, no further comments.

puma tip 104


Travelling on crowded public transport during holiday season can be an anti-social experience. Try getting to know the person next to you a little better.

Here’s what I think:

Does the picture on the right side look a bit too intimate for someone you just met? I get the point, though. But I wouldn’t be the one to initiate it. I’m just too shy. Suppose you want to do so, get to know the local culture in the first place. Observe his or her mood before you act. Lat but not least, watch you manner.

puma tip 105


Choosing the right gift is always difficult. Indecision can hit any time. If in doubt always buy both.

Here’s what I think:

Check the return policy first. If the goods are non-refundable, think twice before you buy. Ask a friend or family if necessary. On returnable goods, no matter if it’s 2, 3 days or 1 month, choose a store closer to home or work to get ones, so it won’t take too much time to return or exchange the goods in the future. I’d rather compare with other stores, or revisit the same store to get the right gift. There must be an alternative in case the one you want is out of stock. Be creative.

Not creative enough? Phone, text a friend or relative to ask.

puma tip 106


Standing straight for any length of time is awkward. Keep your shoulders back and stand tall to look and feel better.

Here’s what I think:

Standing up straight is one of the ways to improve your health and build a self-esteem. Moreover, it is able to avoid headache, back pain, neck pain and fatigue. And stop slouching, too! Be observant with your surroundings and think something positive, creative will trigger new inspiration that could be just about anything, such as new plots for your next novel, business opportunity, etc. By doing so, you can avoid boredom easily. Reading news and playing games on your smartphone will do as well, but keep yourself alert when your turn comes next.

puma tip 107


Exhaustion and weakness from shopping can strike at any time. Be prepared, keep a high energy snack handy in a bag or pocket.

Here’s what I think:

I don’t know how much time you need to shop. If it takes long and you only have limited time, bringing snack from home is a good idea to save time (and money). The healthier one the better, of course. In my case, consuming boiled egg or some dark chocolate before (or while) going out will hold my hunger for hours. They are very energizing! Don’t forget to drink a lot of water.

If you have all the time in the world, eating and hanging out in a cafe is a great way to chill out from retail fatigue. Even better to do it with a friend(s).

puma tip 108


Avoid being laden down with multiple shopping bags. Try bringing a friend or family member to help spread the load.

Here’s what I think:

Good idea, as long as he or she doesn’t feel enslaved by you. Reward them with treating in a restaurant, or pay the parking lot or the bus ticket for them after shopping. However, suppose you are shopping alone, gather multiple items in the same shopping bag to make it more handy. If everything you want is too heavy to carry yourself in one day, why don’t you do that another day if it’s not urgent?

puma tip 109


Festive music in stores and on the streets getting too much? Beat the stress by getting in the spirit or simply join it.

Here’s what I think:

Watch your bag and wallet while mingling with crowds. Behave accordingly in public, you’re not alone in this world. If you still can’t handle it, you’d better avoid it and visit the same place another day.

puma tip 110HOLIDAY SURVIVAL TIP #109: BAD GIFTS (I swear it’s written that way. I believe it was meant “110”, yet a typing error occurred from the advertising team’s side)

Don’t worry about all those unwanted gifts you might get. Remember, you can always give them to someone on your list next year.

Here’s what I think:

There are several ways to handle it. Give them to someone else who fits, and absolutely not the one who gave you the unwanted gift. Don’t do it with the same group of people with whom you exchange the gift. Sell them to second hand store, build your own garage sale.

Good deeds, why not? Isn’t it part of Christmas resolutions? Give them to less fortunate people from reputable organizations, like Salvation Army, Goodwill or else, if they are still in good condition.

It’s all up to you.


By delivering a bit of sense of humor in the illustration, I think holiday survival tips is an out of the box idea as a promotional tool. Nobody asks you to agree and obey all of them, but if it is something positive that helps improving your look, your health and more, there’s no harm to see the bright side of it.

I wish you all happy holidays and save trip! Merry Christmas for Christians around the globe!

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