What I Think about Holiday Survival Tips from Puma

Some years ago (circa 2006?), Puma distributed leaflets with year-end holiday season as a theme, where I took it from Puma Concept Store in Amsterdam. Instead of publishing fancy photography of new arrivals and limited edition, they shared an instructional content related to several aspects of gift shopping spree to consider. It was written in four most spoken languages (it won’t be Dutch), from English, French, German (the mother tongue of Puma’s country of origin) to Japanese (why not Chinese as well?).

Do you have a ritual Christmas activity, for instance exchanging gifts with friends or family, besides going to church? May be these tips are useful for you. Check them out.

puma leaflet

Since the texts are too small to read, I’ll retype what it says in every section:

ABOUT THIS LEAFLET: When preparing for the festive period, refer to this leaflet for some handy tips.

Okay. Nonetheless, I wonder if I really can refer to their handy tips real life. Somehow, I have my own perspective in some of the tips they shared. I don’t know whether you second with my opinion or not, but it doesn’t matter anyways.

puma tip 101


When lifting heavy gifts, whether giving or receiving: bend the knees, squat right down and keep your back straight.

Here’s what I think:

I couldn’t agree more. Lifting heavy objects in the correct way will prevent back pain and injury. Do not hesitate to ask for help unless you’re able to do it on your own. Well, I’m not gonna suffer myself (and others) by buying heavy gifts. My motto: shop light. Nada mas.

puma tip 102


Be smart and prepare yourself before navigating through crowded streets. A small amount of personal protection should be considered essential.

Here’s what I think:

Unless you plays hockey, you don’t have to dress that way. Brushing one’s shoulder could be inevitable in crowded places. I’d rather protect my valuable belongings, e.g. a smartphone and a wallet, by never keeping my handbag out of my sight and left open. I often hug it close to my body while walking.


Holiday shopping can involve several hours of leg work. Ensure you are wearing suitable foot attire before embarking on such activities.

Here’s what I think:

Right. This tip is especially address to ladies. Flat shoes with comfortable soles are simply the best option for a long walk. High-heels look sexy, but not good for a long term use. They do more than just hurting your feet.


I’m not asking you to toss your Louboutin and Manolo (or just mediocre heeled shoes) away, but limit your time wearing the heels. Do some exercises after that. I love heels, don’t get me wrong. Nonetheless, I only wear them for occasions where I need to be more formal and prettier and do not walk much.

Really, skating shoes and Dutch klompen (clogs) for shopping? Whoahaha, no further comments.

puma tip 104


Travelling on crowded public transport during holiday season can be an anti-social experience. Try getting to know the person next to you a little better.

Here’s what I think:

Does the picture on the right side look a bit too intimate for someone you just met? I get the point, though. But I wouldn’t be the one to initiate it. I’m just too shy. Suppose you want to do so, get to know the local culture in the first place. Observe his or her mood before you act. Lat but not least, watch you manner.

puma tip 105


Choosing the right gift is always difficult. Indecision can hit any time. If in doubt always buy both.

Here’s what I think:

Check the return policy first. If the goods are non-refundable, think twice before you buy. Ask a friend or family if necessary. On returnable goods, no matter if it’s 2, 3 days or 1 month, choose a store closer to home or work to get ones, so it won’t take too much time to return or exchange the goods in the future. I’d rather compare with other stores, or revisit the same store to get the right gift. There must be an alternative in case the one you want is out of stock. Be creative.

Not creative enough? Phone, text a friend or relative to ask.

puma tip 106


Standing straight for any length of time is awkward. Keep your shoulders back and stand tall to look and feel better.

Here’s what I think:

Standing up straight is one of the ways to improve your health and build a self-esteem. Moreover, it is able to avoid headache, back pain, neck pain and fatigue. And stop slouching, too! Be observant with your surroundings and think something positive, creative will trigger new inspiration that could be just about anything, such as new plots for your next novel, business opportunity, etc. By doing so, you can avoid boredom easily. Reading news and playing games on your smartphone will do as well, but keep yourself alert when your turn comes next.

puma tip 107


Exhaustion and weakness from shopping can strike at any time. Be prepared, keep a high energy snack handy in a bag or pocket.

Here’s what I think:

I don’t know how much time you need to shop. If it takes long and you only have limited time, bringing snack from home is a good idea to save time (and money). The healthier one the better, of course. In my case, consuming boiled egg or some dark chocolate before (or while) going out will hold my hunger for hours. They are very energizing! Don’t forget to drink a lot of water.

If you have all the time in the world, eating and hanging out in a cafe is a great way to chill out from retail fatigue. Even better to do it with a friend(s).

puma tip 108


Avoid being laden down with multiple shopping bags. Try bringing a friend or family member to help spread the load.

Here’s what I think:

Good idea, as long as he or she doesn’t feel enslaved by you. Reward them with treating in a restaurant, or pay the parking lot or the bus ticket for them after shopping. However, suppose you are shopping alone, gather multiple items in the same shopping bag to make it more handy. If everything you want is too heavy to carry yourself in one day, why don’t you do that another day if it’s not urgent?

puma tip 109


Festive music in stores and on the streets getting too much? Beat the stress by getting in the spirit or simply join it.

Here’s what I think:

Watch your bag and wallet while mingling with crowds. Behave accordingly in public, you’re not alone in this world. If you still can’t handle it, you’d better avoid it and visit the same place another day.

puma tip 110HOLIDAY SURVIVAL TIP #109: BAD GIFTS (I swear it’s written that way. I believe it was meant “110”, yet a typing error occurred from the advertising team’s side)

Don’t worry about all those unwanted gifts you might get. Remember, you can always give them to someone on your list next year.

Here’s what I think:

There are several ways to handle it. Give them to someone else who fits, and absolutely not the one who gave you the unwanted gift. Don’t do it with the same group of people with whom you exchange the gift. Sell them to second hand store, build your own garage sale.

Good deeds, why not? Isn’t it part of Christmas resolutions? Give them to less fortunate people from reputable organizations, like Salvation Army, Goodwill or else, if they are still in good condition.

It’s all up to you.


By delivering a bit of sense of humor in the illustration, I think holiday survival tips is an out of the box idea as a promotional tool. Nobody asks you to agree and obey all of them, but if it is something positive that helps improving your look, your health and more, there’s no harm to see the bright side of it.

I wish you all happy holidays and save trip! Merry Christmas for Christians around the globe!


Koninginnedag Amsterdam Remembered

I’m just about to start finishing the last sequel of Penang post. But before I know it, it’s already a countdown to April 30 when this post was written. I guess I need to put it off and switch my subject related to April 30 for now. What’s so special about it anyway? No worries, the answer won’t be my birthday 😉

Every year on April 30 is koninginnedag (queen’s day) in The Netherlands to celebrate their queen’s birthday. April 30 refers to Queen Juliana‘s birthday, the mother of Queen Beatrix. Although she passed away in 2004 and her daughter now reigns the country, the date of koninginnedag remains unchanged. It is probably the most joyful day for Dutch people in 365 days apart from spring, summer, winter and Christmas holidays.

I joined the crowds for 6 consecutive years in Amsterdam with a group of friends until I left in 2009. I have to thank my friend who captured these wonderful pictures. I borrowed his camera to snap my favourite objects, too. Even though I wasn’t there this year, I believe these pictures taken between 2002 and 2009 still represent the Dutch tradition of celebrating the national festive holiday until now.


Main streets for public transportation are strictly for pedestrians, especially for koninginnedag. Therefore, trams and buses have to use alternative routes and adjust their schedule. Metro (subway) is more effective to reach distant locations, but walking is the best way to enjoy koninginnedag. It is interesting to be on street, mingling with oranjegekte – the crowds wearing orange t-shirts, hats, scarves and jackets. Also, find some more orange colour on their hair, face and body. Or Dutch flag colour (red-white-blue) on cheeks and foreheads. Residents decorate buildings with orange – the Royal Dutch colour – attributes. Schools, offices, department stores, boutiques are closed.


Flea markets rule on every corner and main street in Amsterdam, whose vendors are ordinary people in the neighborhood from children, adolescents, adults to senior people. So forget about shopping at Zara, G-Star or Diesel on that day – they are closed. Weeks before queen’s day, participants need to make a reservation to get the spot to spread their carpets, build a tent or stall. Exclusively on queen’s day, reservations are free and government does not collect taxes from sales income. They sell used personal belongings they want to get rid of. Basically, it’s just the way to participate this special occasion for fun. Earning some euros is a plus.

The golden rule for shopping on koninginnedag: cheap second hand goods. Plus high quality or branded equals to perfect. Take your time to walk browsing each stall, including those on the alleys. Surprises are coming to your way.

My favourite “hunting field” was near the border of Amsterdam – Amstelveen, whose inhabitants are high-paid expatriates, mainly Japanese and upper class local people. Frankly speaking, Japanese “trashes” (read: used belongings) are the best so far. Their goods are too good to tosh in trash, some are even in nearly perfect condition. They sell unique things, such as original merchandise from Japanese airline companies, ANA and JAL (I believe they actually got them for free), Japanese comics, magazines, anime toys, posters and dolls. Take tram 5 or metro 51 to get there, stop at AJ. Ernststraat station, and walk a bit further to the left side.

My other favourite “hunting field” was antiquities somewhere at Beethovenstraat. In reality, I never purchased anything from there since my apartment was too small. Decorating a place with old stuff without a proper plan means collecting trashes. Moreover, I was a foreigner who never knew where destiny would take me after graduation. Having experience with antiquities is an advantage when it comes to value and originality. I have a fond of them, minus the expertise. The same tram 5 take you there, stop at Beethovenstraat. Suppose there is no tram, just follow tram 5 railway on foot instead.

My best second hand deals from various locations: Miss 60 mini skirt (€5), Morgan camisole (€2), Disney Babies baby clothing for my nephew (€15), Pikachu (of Pokémon) handkerchief (€0.70), fluffy anime key chains and dolls (€0.10 – €0.50), Nijntje (Miffy) toilet seat cover (€5).

Shopping on queen’s day seems very cheap, but it might end up with bringing other people’s trashes you don’t need. And what if you get snacks and drinks from one stall to another? You’ll be surprised how much you spend in one day. €100 or more? Could be! I tried my best to reduce impulsive buying behaviour to save money.

Nonetheless, not all flea markets sell second hand goods. Quite a lot of vendors offer factory outlet garments, branded good fractions, low end electronic gadgets etc. I call these people “the opportunists” and most of them are immigrants from Turkey, Morocco, Eastern European countries to name a few. Besides, some souvenir shops – especially in Damrak – and independent retailers selling special priced queen’s day related items, from clothing, accessories to non-permanent paints.


Join the crowds earlier before streets are too packed with people. Nice stuffs from flea markets are easier to get before noon as well as free merchandise from huge corporations along the way. I got an orange balloon crown from Staatsloterij, a Dutch lottery company, that came with a lottery number I could send to the head office for free. But damn, I didn’t win it ;(

Others got lion paw-shaped sandals from ING, “mad hatter” style hat from Heineken and many more. None of them was precious, indeed. Generally, the crowds love the idea of getting stuffs for free, although within a couple of hours they might dump them on street or garbage bin. I like collecting things, so I still keep the one I didn’t blow at home.

However, in the end, it depends on your luck.

Somebody climbed the pillar to reach the queen’s head at Vondelpark. She was wearing Staatloterij’s balloon crown.


Apart from selling second hand goods, residents open stalls selling various kinds of food and drinks. Amsterdam is a multicultural city, street food is not limited to only Dutch food. Chinese spring rolls, dumplings, rice box, Dutch poffertjes, Indonesian loempia’s, fried noodles, German bradwurst, Spanish churros and Turkish kebab. Here, earning euros is mandatory if not just a plus.

Restaurants, cafes, bars in the city centre usually operate to boost their sales. In fact, many restaurants even purposely build stalls outside their outlets selling special set menus to attract floods of passing crowds. Big supermarket chains like Albert Heijn in touristic areas are open. I prefer buying drinks from supermarkets because they are cheaper than stalls. Opening beverage stalls on queen’s day is usually profitable. Vendors can charge you double when drinks are served cold.


Non-famous musicians try to promote their albums by having live concert on street while displaying CDs or DVDs to sell; music school students put their skill to the test by playing music instruments; residents practice singing and dancing skills in public; amateur DJs and bands entertain crowds voluntarily; amateur gymnasts demonstrate acrobatic movements; unknown street actors do pantomime; etc. Koninginnedag is the right moment to show performing art capabilities. A lot of them put a glass or a can beside them to get some tips, except amateur DJs and bands on stage.

Muziek, dans, biertje! Keep the party rocking!

At Teasers Amsterdam, all the girls do not only become oranjegekte and dance on the table inside the bar, but also entertain crowds outside.

All nationalities participate on queen’s day, including Indian musicians. I think I had seen these guys more than once…

Dutch bands and singers are in concert in Museumplein free of charge for public. It usually starts after lunch, but I preferred coming after 5 pm since the A-Lists show up later. As the old saying, save the best for last.

Strike a pose with trashes in Museumplein

After the concert, trashes are beyond imagination. Same story for other areas in Amsterdam. For certain people, it’s a blessing in disguise for extra money. The government needs more street sweepers to clean the city back to normal overnight.


Besides selling food and second hand goods, residents create games where everyone can join. It requires a small amount of money to join. The games tend to be simple and low cost.

Throw the white helmet guy with eggs and get the reward

I don’t know who organized bungee jumping at that time, but I believe a corporate provided this game since it should be handled by professionals and safety is the biggest concern of all.

Kermis at Dam Square

Unlike other games held by individuals or corporate, kermis is not held solely on queen’s day. Amsterdam has it four times a year regardless the nation’s public holiday. Kermis is derived from two Dutch words: kerk (church) and mis (mass). It was originally a market to celebrate a patron saint consecration day. Nowadays, people from big cities neglect the religious meaning of the event. Nonetheless, the fun stays forever. Merry-go-round, haunted house, roller coaster, sling shot, bumper car, you name it. Taste assorted peanut and pop corn flavours, suikerspin, bradwurst, vlaamse frites, oliebollen, waffles after the rides.


How about fun ride along Amsterdam canals that stretch for hundreds of kilometers by boat? Otherwise, just watch oranjegekte in action instead.


The most inconvenient part of queen’s day is the toilet. The picture shown above is the most common and practical portable toilet available in Amsterdam as it doesn’t waste a lot of space. However, I really despise it because only men can use it and the smell is OMG hell on earth!!! Urinary smell contaminates fresh air since it has no door and you cannot flush it!!! Portable cabin toilets with a door and a flusher are mostly found in the outdoor music concert in Museumplein.

The queue is freaking horrible. Some guys who can’t hold it any longer either pee-pee on the grass, behind the bushes or even on corners of the street. Toilet rates at Kentucky Fried Chicken, McDonald’s and Burger King increase, sometimes double, every queen’s day and the queue is also like hell. But at least a bit cleaner than the open air portable toilets. Many restaurants’ toilets are suddenly unavailable for a day with the announcement “GEEN WC” or “NO TOILETS”. It is so understandable why they do that for the sake of their customers’ convenience.

Amsterdam Centrum was my daily dose, I passed same routes everyday to go to work and school. I remembered main toilet locations and rates, including the free of charge ones. My favourite toilet spots on queen’s day were Pathé de Munt Cinema and NH Grand Krasnapolsky Hotel in Damrak because they were free all year long. I pretended as a Chinese or Japanese hotel guest at Krasnapolsky, hanging a camera on my neck, and sneaked into the toilet immediately. A few McDonald’s flagships had free toilets at that time, except on queen’s day. Anyways, when nature called and things were inevitable, I directly went to nearest toilet regardless the rate.


Every year on koninginnedag, I spotted a lot of ducks with their new family members (read: cubs), including in the river in front of my apartment. Was it just a coincidence?

I found the mommy duck and her cubs in their nest somewhere on the side of Amsterdam canal. Littering in their nest is the sign of ignorance of other living creatures living side by side with human beings.

So, my dear friends. Several things to remember: beware of pickpockets, hold your breath when necessary, spend your money wisely, don’t get drunk and ruin other people’s happiness, check tram and metro schedules and please litter in provided garbage bin when available.

Enjoy queen’s day responsibly. Lang leve de koningin! Long live the queen!